Underscoring the recession-fueled search for good buys, coupon sites ranked as the fastest-growing category in November, with traffic up 32% over October to 35.6 million. Full story here.

The faltering economy could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy — that is, if they do actually buy anything these days. Full story here.

Coupons are already well-established as a promotional vehicle in the U.S., with coupon-clipping Americans comprising 86 percent of households and driving 89 percent of all-outlet dollar sales. Full story here.

With customers more mindful of their spending than they have been in years, retailers are reaching out for new ways to differentiate themselves. And according to Peter Hoyt, executive director of last week's In-Store Marketing Expo in Las Vegas, shopper marketing is where the action is. Full story here.

Retailers see a blue Christmas as consumer spending falls: Americans have kept their wallets shut since the financial meltdown, and the future is looking downright scary for stores across the country and the whole U.S. economy. Full story here.

Advertising in an Age of Distrust: How does a company build and maintain trust when consumer confidence is at an all time low? Full story here.

Consumer confidence has dropped to its lowest point in the last five years where only 19% of US Adults are either confident/very confident for a strong economy in the next 6 months compared to 48% in July of 2004. Full story here.