inStream Executive Leadership Team


Dekkers Davidson – Chairman & CEO

Dekkers brings a record of entrepreneurial accomplishment and thought leadership to inStream.

As Executive Chairman of inStream, he is focused on accelerating the company’s organic growth – and will pursue strategic partnerships and acquisitions to increase its market reach. He has also been Executive Chairman of Shop Advisor, a mobile marketing and analytics venture, working with leading publishers and major brand advertisers. Previously, he was the Chief Executive Officer of the Merchant Customer Exchange (MCX) – a venture funded by many of the largest retailers in the United States – where he launched a mobile wallet to enable payments and access to coupons, offers and loyalty programs. Prior to that, he was Managing Director at Barclays where he launched a merchant friendly mobile wallet that was the first cloud-based program to include payment and highly tailored offers to small merchants.

Early in his career, Dekkers launched Sprint’s wireless business in the 6-state New England market. He subsequently was President at Rogers Communications, where he led a turnaround of Canada’s largest mobile operator.

Dekkers graduated from Harvard Business School and was a Visiting Instructor at Harvard shortly after his graduation. He has served as a Trustee of his alma mater, St. Lawrence University, and on the Board of Overseers at Colby College.

He is currently a board member of the Kenya Education Fund. Dekkers and his wife, Barbara reside in Belmont, Massachusetts.

Paul Bash – Head of Partnership Business Development

Paul joined inStream from Merchant Customer Exchange (MCX) where he led numerous fuel and C-store owners to develop acceptance of the MCX mobile commerce capability at their many thousands of locations through partnerships with key technology partners and Industry associations.

Paul has spent 25 years in the high technology industry, beginning his career with Oracle Corporation, then at a number of startups, developing and implementing their partnership strategies.  

Paul graduated from Brunel University, London with a Bachelors in Electrical and Electronic Engineering.



Mike Doherty – Chief Operating Officer

As the Chief Operating Officer at inStream, Mike is responsible for fostering a results-oriented culture, driving cross-functional synchronization and impeccability in communications, and eliminating impediments to success. Doherty joined inStream in 2016 as CMO and has played an integral role in shaping the strategic growth of inStream’s SmartConnect product capabilities, insights and analytics expertise, and marketing opportunities to meet the needs of advertisers, channel partners and their customers. He was previously Vice President of Product Development and Business Analytics at Merchant Customer Exchange (MCX). Prior to MCX, Mike spent ten years in Silicon Valley, working with early stage start-up companies on marketing and communication strategy, and was head of the North American telecoms practice for Ovum, a global research and consulting firm. Earlier in his career he held increasingly senior marketing positions at telecommunications companies Covad, Rogers, and Sprint.

Mike earned a BA from Tufts University in International Relations, with a minor in Economics.

Vicki Pellerin – Vice President, Finance, Operations  & HR

Vicki has more than 15 years of Finance and Human Resources experience and is responsible for managing Finance, Operations and Human Resources at inStream. Prior to inStream, Vicki was Vice President of Accounting and Operations at Windham Capital Management. Before that, she worked at number of venture backed startups including RedTail Solutions, Axcel Photonics and Cambrius.

Vicki holds a BA in Psychology from Boston University and an MBA from Simmons College Graduate School of Management.



Aaron Venskus – Vice President, Head of Retail Partnerships

Since 2014, Aaron has managed operations and retail partnerships at inStream in a variety of roles. As VP, Head of Retail Partnerships, Aaron serves as inStream's steward for all of our retail partners, facilitating strong relationships throughout the retailer organizations to ensure superior program performance. Before joining inStream, Aaron was with Yahoo! where he held positions within operations management, mobile project management, and as a lead ad tester for the company’s website. Prior to his time with Yahoo!, he worked in operations for Comcast Spotlight.

Aaron graduated from the University of Southern Maine with a BA in Communication and Media Studies.



Jasper Wong – Head of Technology

Jasper has more than 20 years of experience in software development. Before joining inStream in 2010, Jasper worked as a Principal Software Developer at Aspen Technology and Senior Software Engineer at Dun & Bradstreet. He has also co-founded multiple technology firms in retail and internet industries.

Jasper has a BS in Computer Science from Rensselaer Polytechnic Institute and MS in Computer Science from Brown University.




inStream Board of Directors & Advisors

David Baum – Lead Investor

Beck Besecker – Member

Jamie Daves – Member

Maia Heymann – Member

Dekkers Davidson – Chairman

Pete Bigley – Advisor

Andy Devereaux – Advisor

Eric Williams – Advisor