WELLESLEY, Mass. (January 18, 2017)—inStream announced today that it has reached a milestone of 20 billion ad impressions delivered across its value channel retailer network with the SmartConnect Receipts marketing solution.
“We are thrilled at the success inStream has had with connecting our advertising clients to an ever-growing audience of over 54 million weekly value channel shoppers. Since 2008, we have recognized the potential of partnering with the fast-growing value channel retailers such as Dollar General, Family Dollar and fred’s Pharmacy to launch our SmartConnect Receipts – ads printed on the front of these retailer receipts based on customer-specific purchase data,” said Dekkers Davidson, inStream’s Chairman & CEO.
The value channel segment is the retail industry’s bright spot, seeing large sales gains since 2010, from $28 billion to an estimated $42 billion, representing a compound annual growth rate (CAGR) of 8.5% according to Forbes. This growth is attracting leading companies to advertise with inStream.
“Infinity and inStream have enjoyed a successful partnership since 2013,” said Laresa McIntyre, CFO of Infinity Sales Group, the largest DISH Network reseller in the U.S. “inStream SmartConnect Receipts offers a direct connection to the value shopper, enabling us to target millions of potential new subscribers every month. Because our ads are delivered to shoppers directly on their receipts, we are able to easily introduce new offers and acquire new subscribers. inStream is an indispensable part of our marketing strategy.”
Recently, inStream conducted a shopper survey of value channel customers to determine the effectiveness of their SmartConnect Receipts product and found:
• 67% have unaided awareness and regular use of SmartConnect ads on receipts
• 72% said SmartConnect Receipts was the best way to learn about new offers
• 65% purchased products at the store issuing SmartConnect Receipt ads vs. where they usually shop
Davidson added, “these positive results only reinforce what we already knew – that inStream’s SmartConnect Receipts are the most efficient and cost-effective way for brands and retailers to connect with the ever-growing value channel audience.”