The Omnichannel Marketing Opportunity
Your omnichannel marketing strategy begins with inStream’s suite of marketing services and technology. With inStream, you can establish and leverage profitable relationships with consumers by creating a consistent and integrated customer experience across multiple touchpoints—point-of-sale, mobile, digital and social. From design and delivery to evaluation and optimization, with inStream’s expertise, your marketing program will be state-of-the art, capitalizing on new opportunities and providing value to consumers, no matter where they are.
With inStream you can be in the right place, at the right time, with the right message. Don’t miss an opportunity.
inStream Omnichannel Services
Point-of-Sale Receipt Marketing
inStream provides retailers with the technology to print targeted advertisements on the FRONT of point-of-sale receipts – with eye-catching graphics – without costly software upgrades or additional hardware. Take advantage of a proven touchpoint to shape consumer behavior, by utilizing receipt marketing to reward customers with value offers to increase store visits, notify them of upcoming sales or events, or direct them to another channel via a URL, SMS opt-in message or QR code. Retailers can also enjoy an additional profit stream by placing third party advertisements from complementary brands on receipts from inStream’s network of national brand partners. With inStream, POS marketing is an effective, low-cost and quick to implement starting point for your omnichannel strategy.
eReceipts/Digital Coupons
inStream makes it easy to implement an eReceipt program as part of your omnichannel strategy. Give your customers a choice at the point-of-sale: traditional paper receipt or eReceipt sent directly to their email inbox. eReceipts not only help build a retailer’s email database and enhance CRM, they also enable retailers to place targeted messaging or digital coupons within a customer’s eReceipt where they can be directed to visit an eComm site, social media page or to print a coupon to take back to the store with a timely call-to-action. eReceipts also offer retailers a new stream of profit by leveraging inStream’s advertiser network of complementary national brands to advertise within the eReceipt.
Mobile Marketing
No omnichannel strategy is complete without a mobile program. Consumers are constantly on-the-go and the mobile channel allows retailers to connect with their customers anytime, anywhere. inStream’s mobile services includes SMS text programs made more robust and engaging with links to custom microsites. inStream can also build your custom-branded smartphone application for iPhone, Android and iPad with current promotion and news updates, offers, store locator, social media streams, barcode scanners, mobile wallet [payment] capability and more. We simplify the process while keeping branding and messaging consistent across all mobile channels.