Online

by creating successful state-of-the-art online initiatives, managing their content and delivery, and optimizing their effectiveness including:

• Digital Coupons: Shoppers have become digital coupon savvy: 2010 saw a 37% increase in digital coupon use—the largest jump of all coupon media types. Today’s consumers search the web for digital coupons before making in-store and online purchases. inStream can help you create and disseminate digital coupons on digital receipts or as exclusive mobile offers, integrated into your SMS program or branded smartphone app. You will be able to give your consumers what they want, when and where they want it.
• Email Blasts: Talk personally with consumers and gain valuable insight through email surveys, polls, and sweepstakes. inStream can help you develop your content roadmap and create readable and actionable email messaging that will drive traffic into your store and to your other channels. Maximize your email marketing revenue by bringing inStream’s advertiser network to the table, sourcing complementary brands to purchase space within your customer email blasts, adding another layer of value for your customers.
• Unique Landing Pages/URLs: Bring your marketing initiatives full circle by creating campaigns that launch across multiple channels—on the front of POS receipts, via a QR code, from an in-store display or a tweet—and lead your customers to a unique landing page or URL. You will influence consumers’ path to purchase and track their movements between channels, while rewarding them with offers that they can exercise at their convenience.
• Social Media: With nearly two-thirds of adults in the US actively using social networks, retailers have to be active social. It is worth it: consumers’ social media engagement with companies and brands fosters goodwill. Multiple studies document consumers expressing positive impressions, stronger connections, and a greater willingness to engage with companies after interacting with them in the social space.
  Customers appreciate upcoming sales and event alerts, and contests, sweepstakes, surveys, and polls are valuable ways to engage consumers and increase your fan base and followers. Each of these vehicles also provides an opportunity to gain consumer insights and gather customer reviews. With inStream you can create custom Facebook and Twitter campaigns and can track their success, allowing for further optimization and effective future engagement.

• by selling advertising space on your POS receipts, leveraging inStream’s network of Fortune 100 brands and complementary retailers.

• by accurately and comprehensively measuring the effectiveness of marketing initiatives and building shopper profiles to facilitate laser-like messaging.

• with inStream’s expert communications team that will assist you in designing and delivering comprehensive strategies and informative short-term trials.