function impressionTick() {
		// create randomness to the counter estimate
		// +1 to make sure the base always increases by at least 1, (random range starts at 0)
		// increment*2 because we want the range to have a midpoint of the actual increment (to keep in line with real server-side values)
		baseCount = baseCount + 1 + Math.floor(Math.random()*increment*2);
		$(".JQFEText").html(addCommas(baseCount));
		$(".JQFEShadow").html(addCommas(baseCount));
	}
	function addCommas(number) {
		arr = number.toString().split("").reverse();
		var n = 0;
		var commaString = '';
		for (var i=0; i<arr.length; i++) {
			n++;
			if (n == 4) {
				commaString = commaString + ',';
				n = 1;
			}
			commaString = commaString + arr[i];
		}
		return commaString.split("").reverse().join("");
		}